Bollywood in an ever evolving industry, also the biggest reason why India produces the highest number of films every year. Our Industry is responsible for many people's bread and butter and millions of people dream of making it big or achieving super stardom. The inspiration behind today's Blog are the various and unique kind of Film Posters that are being made these days.
1) These Posters are created and launched months before the movie release and termed as 'First Look' they are responsible for creating a sub-conscious registration in the minds of probable future audience.
2) First Look creates enough buzz and also acts as a strong selling point.
3) Poster also gives a hint about the film and creates curiosity-The after effect is-People constantly keeping in touch to find out more about the film.
4) A unique poster helps creating Virility on Social Media Platform, the more people Share, Rant and Blog, the better it is for the Film.
So, that was my scoop on it. Now let me share 3 posters I recently saw and found impressive.
Last year, I came across the Poster of 'Rowdy Rathode' posted on MovieTracker.in. Sanjay Leela Bhansali who is known for making deep, intense, serious films and BLUE Films ...Lol, he loves to use all possible shades of the color Blue i.e. light blue, dark blue, sky blue etc etc. So, it was hard to believe that a colorful idea like that one came courtesy Sanjay “Neela ooops Leela” Bhansali 
. . . The Poster Deserves an applaud as it was Sanjay himself who wanted to give a rustic look to the Sonakshi Sinha and Akshay Kumar starrer. The posters were actually hand painted by the street painters, reminding us of the bygone days of Hindi Cinema. Interesting One-liners like 'Ilaka Tera, Dhamaka Mera' and 'Naya Saal Naya Maal' ... etc have made it more fun. Some people might call it cheesy, but I think it's totally Desi and I loved it. Here's a Dekho at the Poster:
. . . The Poster Deserves an applaud as it was Sanjay himself who wanted to give a rustic look to the Sonakshi Sinha and Akshay Kumar starrer. The posters were actually hand painted by the street painters, reminding us of the bygone days of Hindi Cinema. Interesting One-liners like 'Ilaka Tera, Dhamaka Mera' and 'Naya Saal Naya Maal' ... etc have made it more fun. Some people might call it cheesy, but I think it's totally Desi and I loved it. Here's a Dekho at the Poster:  |
| A creatively thought Poster by Sanjay Leela Bhansali |
Another Poster that's very different and Catchy is YRF's Ishqzade, starring Parineeti Chopra and Arjun Kapoor. The Poster has a Red Background and this one too has a Rustic Feel to it. The poster has a never seen before idea and I totally liked it. Thumbs up to Aditya Chopra who is the head honcho of YRF, he must be given oodles of credit for always coming up with such amazing ideas for all his movies. He not only likes to promote new talent ( after all he gave us SRK who became super big after DDLJ), but also his marketing strategies are very modern and creative. The movie has an amazing storyline and the poster definitely creates a lot of curiosity, making the movie look very promising.
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| Arjun Kapoor and Parineeti Chopra in Ishqzade |
Moving on, we all know Aamir Khan as a ‘Perfectionist’ -someone who is known to put his heart and soul into his films. And, in the past few years, Aamir has not only focused on acting but also ensured that his films are marketed in the best possible way. He always done fewer films yet people wait desperately for his films and instantly fill up the cinema halls once the movies are out. Aamir, is now all set to intensify the intrigue surrounding his upcoming ‘Talaash’ with India’s first-ever digital poster. Although the film is slated to release on 1st June but the film’s official poster was created specifically for an Internet launch to arouse curiosity and both the poster and the first teaser are now out for people to watch.
Tell me which Movie Poster got your attention recently and why and I would put that up too along-with your credit on it :)
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