Strategy behind Movie Posters, Showcasing Rowdy Rathode, Ishqzade and Talaash

Bollywood in an ever evolving industry, also the biggest reason why India produces the highest number of films every year. Our Industry is responsible for many people's bread and butter and millions of people dream of making it big or achieving super stardom. The inspiration behind today's Blog are the various and unique kind of Film Posters that are being made these days.

1) These Posters are created and launched months before the movie release and termed as 'First Look' they are responsible for creating a sub-conscious registration in the minds of probable future audience.

2) First Look creates enough buzz and also acts as a strong selling point.

3) Poster also gives a hint about the film and creates curiosity-The after effect is-People constantly keeping in touch to find out more about the film.

4) A unique poster helps creating Virility on Social Media Platform, the more people Share, Rant and Blog, the better it is for the Film. 

So, that was my scoop on it. Now let me share 3 posters I recently saw and found impressive. 

Last year, I came across the Poster of 'Rowdy Rathode' posted on MovieTracker.in. Sanjay Leela Bhansali who is known for making deep, intense, serious films and BLUE Films ...Lol, he loves to use all possible shades of the color Blue i.e. light blue, dark blue, sky blue etc etc. So, it was hard to believe that a colorful idea like that one came courtesy Sanjay “Neela ooops Leela” Bhansali . . . The Poster Deserves an applaud as it was Sanjay himself who wanted to give a rustic look to the Sonakshi Sinha and Akshay Kumar starrer. The posters were actually hand painted by the street painters, reminding us of the bygone days of Hindi Cinema. Interesting One-liners like 'Ilaka Tera, Dhamaka Mera' and 'Naya Saal Naya Maal' ... etc have made it more fun. Some people might call it cheesy, but I think it's totally Desi and I loved it. Here's a Dekho at the Poster: 

A creatively thought Poster by Sanjay Leela Bhansali

Another Poster that's very different and Catchy is YRF's Ishqzade, starring Parineeti Chopra and Arjun Kapoor. The Poster has a Red Background and this one too has a Rustic Feel to it. The poster has a never seen before idea and I totally liked it. Thumbs up to Aditya Chopra who is the head honcho of YRF, he must be given oodles of credit for always coming up with such amazing ideas for all his movies. He not only likes to promote new talent ( after all he gave us SRK who became super big after DDLJ), but also his marketing strategies are very modern and creative. The movie has an amazing storyline and the poster definitely creates a lot of curiosity, making the movie look very promising.

Arjun Kapoor and Parineeti Chopra in Ishqzade

 

Moving on, we all know Aamir Khan as a ‘Perfectionist’ -someone who is known to put his heart and soul into his films. And, in the past few years, Aamir has not only focused on acting but also ensured that his films are marketed in the best possible way. He always done fewer films yet people wait desperately for his films and instantly fill up the cinema halls once the movies are out. Aamir, is now all set to intensify the intrigue surrounding his upcoming ‘Talaash’ with India’s first-ever digital poster. Although the film is slated to release on 1st June but the film’s official poster was created specifically for an Internet launch to arouse curiosity and both the poster and the first teaser are now out for people to watch.

Tell me which Movie Poster got your attention recently and why and I would put that up too along-with your credit on it :)

Winters Gone .... It's Summer Time :)

I have never been a fan of Winters and have multiple reasons to dislike the Shivery-Quivery season. First and foremost, Winters make me Dull, Lazy, Slow, Sleepy and it's so tough to go anywhere. In fact this year I literally was hibernating like Polar-Bears do and turned completely Anti-Social (that was also because of the crazy amount of work I was doing). The only few times I went out clubbing was when I was in Mumbai.

I know I am sounding like someone who had to live at the North pole, but that's how I feel. I really wonder how people survive in super cold regions, where there is no vegetation and all you see is Thick layers of snow everywhere-where temperature is way below 0 degree. Pray how do people survive out there? One thing I am sure of in life, that I won't go Mountaineering (unless I really decide to turn into a Sanyasi :P) ....

My Winter Blog Picture- Filmy ... Who Me ???? Naaaa .... lol

Being a Delhite has both pros and cons. Delhi is an awesome place to live in with Wide Roads, Metro's(now), Big spacious houses, the best food, clothes etc etc ... But one has to face the extreme atrocities of all the seasons and it's not safe for women, specially NCR. Mumbai one the other hand is safe, Traveling in Autos and Taxi's is considered Kool and no one bothers about which car you drive and how much money your Daddy's got. Mumbai Party Culture is also considered the Best, although I personally feel Delhi Crowd is way Hotter ;) 

Nevertheless, To welcome Summers, I removed my Blog Photo (www.Chandramehendrou.blogspot.com) which was shot last year during the Winters and uploaded a New One :) Now, It's time for the Colors, the Spring, some Fun, Energy and Sunlight ..... It's time for chilled Ice-creams, low temp A.C's, sexy clothes and Night Outs, yeah baby, it's Time for Summers :) ( I didn't include Water Parks coz it made me sound like I am still in school and it also wasn't rhyming... Lol) ... Anyway, Make sure you guys have a Blast this summers and also let me know about it @ chandra.mehendrou@gmail.com ... xoxo :)

Latest Pictures of 'In the name of Luuuv'

Heya,

Here are some really Nice New Pictures of In the name of Luuuv's new Edition. I forgot to Post them earlier, guess its High time now :) Check them out :)

Cover page of 'In the name of Luuuv' made by Mitrarun Haldar

Satish Kaushik Posing with 'In the  name of Luuuv'

I love this Picture ... That's me Holding my prized possesion - In the name of Luuuv

17th March 2012- The day of Realisation !

I met a young Entrepreneur today (2 years younger than me). What's making me write about this meeting is because I saw a lot of similarities between us .... But, What I have more is Focus and Patience, and what I lack majorly in is Self - Confidence.

So, as a Marketing expert I met this budding new entrepreneur, who needed someone to manage marketing for his company and also make the Brand stand Tall across the Globe-that too without any fee! Telling someone like me to work without Fee isn't an easy thing to do, specially when there wasn't much for me to take home in my kitty (WIIFM kept running in my head). . . That's when I realized that here I am with some great products created by me, in not more than 2 quarters,with a lot of passion, hard-work and not to forget Sacrifice, yet, I possess this crazy need to make all of them more and more wholesome, despite knowing that my products are way better than many products people have wanted me to Market. I just can't seem to talk about them... In today's world blowing your own Trumpet is a key element ....

Between Confusion and Realization there is a Lot of Stress, Restlessness and Sleepless nights, All that is a Good sign.

Quite recently, I did some amazing stuff for the Movie Kahaani- and I went beyond the regular stuff/ template I used to follow. Not just in Entertainment Marketing, but I have some great experience and various fields, yet, I keep wanting to do more and more litmus tests. . . I don’t want to predict if the company I met today would be successful or not (although my predictions and calculations have become crazily accurate, it doesn't make me very proud but I feel it's more like a responsibility to predict stuff without being jealous and making comparisons with my own self.) but it definitely make me realize that it’s time to strike and that too Strike real hard ! Things that really make history, after all are either Technology, Commodity or Philosophy !

- Chandra Mehendrou

My latest Fashion photo-shoot 'Fun vs. Serious'

A big warm Hello to all the earthlings by me- Chandra Mehendrou ! :)

So, two weeks ago I had a fashion Photo-shoot. On the day it had to happen I was feeling lazy and didn't have much details about it, but my friend Rocky asked me to be there by 12... It was a Saturday and I reached Late, that too by 2 hours. I was sure that the team over there must have Packed up and left for home by then, but then God was kind and they were busy with other Models. And, after I said Hello and flashed a an endearing smile (LOL and sorry for the display of self obsession), no one looked angry, rather they directed me to get my Make up done quickly. 

 So, my hair and make up was readied by a stylist called 'Shaan' and opposite to what I had thought they rejected most of my awesome clothes (I am being a typical girl here, I totally love all my clothes including the ones who have been never been worn by me ever since they were bought from the stores). The Photographer 'Ananvay Pathak' is a simple chap and good with his work.

Thankfully he didn't have a Fake accent which has nowadays become a must have (rage) for people belonging to the Fashion Circle. Another weird antic I noticed is enunciating the regular 'S' sound as 'SH' . . .

The event was covered by GettingAlive.com. After the Photo-shoot got over I also gave some copies of my book 'In the name of Luuuv' (hey if you don't have it, get it on discount asap by Clicking Here.)

I got the Pictures today itself and I loved them, but won't disclose all of them right now and show you my Favorite Picture, It's from the Fun Part of Photo-shoot :)

If you are a Salman Khan Fan then you might like this one ;)

 And, here's the 'Behind the Scenes of the Photo-shoot', the theme being 'Fun vs. Serious' only for you to check out ... xoxo

Movie Review of Kahaani by Chandra Mehendrou

****

Kahaani- A fast paced emotional drama !

For a brilliant movie like this one, the four stars are for the 4 assets of the movie that’s going to surpass everybody’s expectations. The four assets are: 1) Vidya Balan 2) Setu‘s Cinematography 3) Story by Sujoy Ghosh and Advaita Kala 4) Sujoy Ghosh‘s Direction of course. 

Review of Vidya Balan's Kahaani

 Vidya Balan has done it again, she plays the part of Vidya Bagchi with utmost dedication and sincerity. Vidya Bagchi is a 28 years old, pretty, intelligent, urban and seven months pregnant woman who is looking for her missing husband. With great determination she reaches Kolkata from London to find him out. The plot of the story is not as simple as it sounds. The story is unique and in fact one of the biggest pluses of the Flick. We don’t want to give out the complete thing but we can say that Arnab Bagchi is played by Indraneil Sengupta (a Bengali actor) who goes to Kolkata for a software consultancy project with the National Data Centre (NDC). The first two weeks of his visit pass by very smoothly. The couple Arnab and Vidya chat daily and look forward to meet soon, but out of the blue, all communication from Arnab stops and he becomes untraceable. Extremely Worried about her husband’s well being, Vidya arrives in Kolkata who is alone in an unknown city.

Kahaani Gets a 4 Star Review

Vidya begins her search with the festival of ‘Durga Pujo’ in the background. Moving on, Vidya goes to the hotel where her missing husband had stayed, which actually is a down market guesthouse, something that could not have been possible. The manager of the guest house too insists that no Arnab Bagchi had ever stayed over there.  The Baffled Vidya Bagchi still continues to stay in the guesthouse. The next day she goes to NDC’s office but over there too the HR manager tells her that he had not sanctioned any assignment for any Arnab Bagchi. Vidya is completely aghast but she goes to the police station and files a missing person report. The police help her in her search, only to later tell her that both London and Kolkata immigration have no record of anyone by the name of Arnab Bagchi, leaving London or arriving Kolkata. The police  request Vidya to return home to London lonely and clueless. They feel that her husband had left her knowingly but they don’t have the heart to say this to a pregnant lady, who had come all the way looking for her husband.

But Bagchi is adamant to find out the truth and stays back to meet Agnes the HR manager of NDC who tells her that Arnab looked exactly like an ex-­employee of NDC called ‘Milan Damji’. That’s when poor Vidya feels completely lost and yet more intrigued to find the truth.  But her problem ceases to increase, as that night Agnes gets murdered and both the police and the Intelligence Bureau interrogate Vidya, as she was the last person Agnes had called.

The IB department becomes unsupportive and difficult. The name and the person Milan Damji who is the only clue to help Vidya find her husband, is not someone they are highly intrigued by.

Vidya is pressured to to return to London immediately. But once again she decides to stay back, against all odds and warnings to continue her search and get an ANSWER…

Btw, Its true that I promoted this film on Social Media Platform, and also met Vidya Balan and also did a personal Interview with her for MovieTracker.in, but that's not the reason why I say that this is an awesome movie to Watch.

Kahaani really is amazing and yet another brilliant performance by Vidya Balan, it's no where close to what you would have thought about the film. Get ready to get your Mind's Blown (that's exactly what Vidya says about this film). Whether Vidya Bagchi would be able to find her husband or not ? To know who is Milan Damji? Why is it that the country’s most powerful department, the IB, gets all worked up by Milan Damji’s information? Who had killed Agnes and why? To get answers to all such questions you need to hit the nearest cinema halls and watch Kahaani and trust me you won’t regret doing so.

-Chandra Mehendrou